“Cœur de Kinshasa” Launches Multi-Phase Digital Campaign, Targeting Global VIP Audience and 2.5 Million Impressions

KINSHASA, DRC – October 20, 2026

The communications machinery for the highly anticipated “Cœur de Kinshasa” Triple Vernissage and Gala Dinner is now officially activated. Project leaders today announced the launch of a sophisticated, multi-phase digital campaign designed to build global anticipation, engage an elite international audience, and secure the event’s position as a benchmark for cultural happenings in Central Africa.

The ambitious communication strategy, which will run from October 2025 through the event in February 2026, aims to achieve significant digital footprint, targeting over 2.5 million impressions across social media platforms and securing 20 national and international media partnerships.

The campaign will unfold in four distinct phases:

1. Pre-Launch (Oct-Dec 2025): Focused on creating mystery and curiosity through teaser videos, a dedicated countdown, and a “Three Pillars” content series exploring the event’s core themes.
2. Active Launch (Jan 2026): Shifting to convert interest into concrete VIP registrations and sponsorship acquisitions through targeted LinkedIn and Facebook advertising, an official press conference, and exclusive content reveals.
3. During the Event (Feb 20, 2026): Maximizing real-time coverage with live-streaming, professional photo and video teams, and continuous social media updates using the official hashtag #CœurDeKinshasaLive.
4. Post-Event (Mar 2026): Focusing on impact reporting, sharing highlights, and fostering long-term engagement with attendees and sponsors.

“The goal is to create a wave of excitement that transcends borders,” said a project spokesperson. “Our digital strategy is meticulously crafted to not only inform but to immerse a global audience in the unique vision of ‘Cœur de Kinshasa.’ We are targeting diplomats, business leaders, and cultural influencers worldwide, inviting them to be part of this transformative moment for Kinshasa and the DRC.”

The campaign will be centered on the project’s official website, www.coeurdekinshasa.com , which will serve as the central hub for information, author biographies, and eventual guest registration.

About the “Cœur de Kinshasa” Project:
The “Cœur de Kinshasa” project is a holistic initiative culminating in a Triple Vernissage and Elite Gala Dinner on February 20, 2026. It aims to launch the literary tetralogy of the same name by H.E. Ambassador Obed Tshilomboji Muyumbe while serving as a platform to promote Congolese cultural excellence, environmental innovation, and social philanthropy through the FOTM Foundation.

For Media Inquiries & Partnership Opportunities:
Communication Directorate, “Cœur de Kinshasa” Project
Email: communication@coeurdekinshasa.com
Web: www.coeurdekinshasa.com
Follow the conversation: #CœurDeKinshasa

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